The online marketing tactics evolve very quickly and, from the importance of disseminating relevant content on the web as a way to reach your target audience, Content Marketing was born, that is, content marketing, practice focused on producing high quality content and the virality of them as a way to expand their reach.
But if you think all of your content marketing work is limited to content production and dissemination of it is mistaken - the first step is to plan the "flow of action," that is, what action you expect Internet users take after reading or watching a video produced. He should turn to another document? The other video? A landing page? Directly to the page of a product? Depending on how you encourage a user to take an action, its results can be amazing or catastrophic.
So start by raising what information to use as "bait" to win more consumers, which content formats (video, text, images etc) intends to employ, what websites you want to use in your campaign (YouTube, Twitter, Facebook etc.) and what should be the next action to be taken by an Internet user for each of the displayed content. If all goes well coordinated, the bounce rate for your content will be lower and the higher the rate of purchase of your products and / or services.
In other words, not only consider the blog or page of your company as the sole channel for communication with potential consumers. There is a large universe of social networks, questions and answers sites and forums that you can explore and offering content in the proper format, you can achieve great results directly (ie, sales) and indirectly (promotion of your brand, improve reputation etc.).
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